How do I earn an online Bachelor’s degree in Marketing?

We all know that first impressions are the most important, right? Have you ever been at the bookstore and picked up a book or magazine solely on the looks of the cover? It’s been said that we shouldn’t judge a book by its cover… but literally, we do! It’s all about the marketing.

Every business needs help promoting their products, whether it is a book or any other item or service. If you are interested in a career in marketing, you will be interested to know that earning an online Bachelor’s degree in Marketing is the preferred degree to own. There are many distant-learning classes available for students who would like to continue their education while working full-time or perhaps, raising a family. An accredited online program will provide a quality education, as well as, flexibility and convenience.

The typical admission process will require a high school diploma or GED equivalent, in addition, to your transcripts, ACT/SAT scores and, most likely, a letter of recommendation. Previous classes in writing, economics, psychology and graphic design will be most helpful to you as you earn your online Bachelor’s in Marketing degree. Computer skills are important, too.

In marketing, your job description will include evaluating your client’s product or services and conducting a study about the supply and demand of said wares. You will create an effective advertising and promotional plan that best fits your client’s target buyer to generate sales. In addition, you will assess marketing trends, create product development techniques, determine a product’s price point and learn how to communicate effectively with product developers and sales associates.

The coursework involved with an online Bachelor’s degree in Marketing program will consist of business principles and statistics, consumer behavior, marketing principles, business law and ethics, microeconomics, macroeconomics, Internet marketing, management fundamentals, public relations, communications along with, international marketing and project management.

In marketing, the key skills you will master includes how to sharpen your analytical, problem-solving and decision-making skills, how to master the art of organization, in addition to, discovering the creative process that best fits your personality and needs. You will also learn how to be a team player and how to be an exceptional leader.

Your online Bachelor’s in Marketing degree program may require that you complete a capstone project. You may be asked to create an advertising or marketing plan to sell a “pretend” product or service. If your program offers an internship opportunity, please take advantage of the valuable experience it will provide.

The job outlook for graduates of online marketing degree programs are on the upswing at 9% between now and 2024. Marketing degrees are very popular amongst students first entering an online college program. Your future will be bright, for there are many job opportunities available for marketing majors, such as, a Social Media Manager, Account Manager, Digital Strategist, Public Relations Manager, Marketing Copywriter or an Advertising Coordinator. Marketing majors are employed by public and privately-owned companies, as well as, magazine and newspaper publishers, consulting firms and government agencies, just to name a few.

If you are interested in this field, please check out our choices for the Best Online Bachelor’s in Marketing degree programs.

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