A career in marketing is exciting! It requires creativity, imagination and a genuine interest in helping others, as well as yourself, succeed in business. The main focus of most new businesses requires a strategic marketing plan. A plan of action, or lack of, can make or break a new enterprise.
When considering a career in marketing, there are several advantages you may want to consider before you enter a program. The average salary for an entry level position in marketing, such as a Market Research Analyst, can begin at approximately $62,150 annually, however, as you advance in your career and obtain a position as a Marketing Manager, you can earn upwards of $130,000 per year, depending on your experience and education. So, a lucrative salary can be earned within the field of marketing.
If you are concerned about starting a college marketing program or going back to school as a working adult, there are many online options available to you. Earning an online Bachelor’s degree in Marketing can be accomplished with ease, for most online programs provide asynchronous classes, meaning that you can work at your own pace. Although assignment deadlines are given, online classes still give you the convenience and flexibility you need while maintaining a full-time job and family responsibilities.
The demand for a good marketer is consistent. Even when businesses are seemingly doomed to fail, the marketer is often the hero that will bring them up out of their slump. Companies always have a need for qualified personnel to develop sales and promotion strategies and to find creative ideas to market their products and services. Good advertising and promotional personnel are always in need.
Hope you are interested in keeping up with the latest and greatest in technology. Your online Bachelor’s in Marketing degree program should keep you abreast of the everchanging tools that are available to today’s marketers. The use of social media and useful research software will help you analyze data and trends.
As in most careers, marketing will require ongoing additional education to be competitive with others. In general, earning a certification is not always required, however, to expand your professional options in marketing, an employer will appreciate the time and effort you put forth in earning one that applies to your particular field of expertise. There are several to choose from that will demonstrate that you have mastered the skills require to do an excellent job and to meet the high professional standards required. Certifications showcase your commitment and dedication to your craft.
Your online Bachelor’s in Marketing degree program will earn you a flexible degree. If after graduation, you decide that marketing isn’t really for you, your degree will still be useful and relevant in today’s work world. It will provide you with a strong foundation to work upon, yet, still useful in other related careers, as well, such as sales, communications, business administration or journalism.
As with any career, there are also a few disadvantages in marketing, although few. Often, marketing requires long work hours, however, if you are organized and manage your time wisely, this may not be an issue for you. Do you like to travel? Sometimes, clients are based out of town, therefore, occasionally meetings and public relation calls take you on the road and often clients may be demanding, requiring you to be patient and capable of reaching deadlines under stressful conditions. The field of marketing is constantly changing. If you do not enjoy a change of pace every now and then, marketing may not be for you.
Overall, a career in marketing is a fun way to make a living. If you are interested in this field, please see our picks for the Best Online Bachelor’s in Marketing degree programs.