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20 Best Online Schools for Bachelor’s in Marketing for 2020

bs in marketing

Are you interested in pursuing a business career? Are you interested in the psychology of consumer behavior and what makes some marketing campaigns so effective? Then maybe you are ready to start your online bachelor’s degree at one of these outstanding online schools! These colleges and universities provide challenging programs that are guaranteed to develop your business acumen and abilities to develop and release marketing projects for a vast variety of business, entities, and clients. Throughout any one of these online programs, you will undergo invaluable real-world learning experiences that connect you with industry experts, and refine your abilities as the world’s future marketing professionals. Find the perfect marketing program online with Online-Bachelor-Degrees.com!

Supply Chain Mgmt METHODOLOGY
The following standards were set-forth by the research/writers of Online-Bachelor-Degrees.com in the selection of schools that made a spot on our ranking of the best online marketing degrees in the country:

  • An online or hybrid program that provides enough flexibility for students to work entirely, or almost entirely, from home;
  • An Bachelor of Science, Bachelor of Business Administration, etc. in Marketing;
  • Retentions rates no lower than 50%;
  • Coursework that provides a strong focus in the development of skills in business and marketing;
  • Professors with terminal degrees in their discipline as well as the professional experience to educate newcomers to the field;
  • Notability among journalistic and academic resources;
  • And technological capabilities that provide a smooth and enriching online education.

For more information, please visit our Methodology Page.

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PENN STATE WORLD CAMPUS

Online BS in Marketing

Program Standouts:
The professors of Penn State World Campus’ online Bachelor in Marketing Program keep this fabulous program up-to-date with all of the modern trends in the industry. The goal is to deliver a program that involved all of the most critical theoretical and practical information available today, while also educating students in traditional marketing practices that have withstood the test of time. This online degree is offered in cooperation with Penn State Harrisburg and Penn State World Campus, and utilizes the best coursework from each institution to create one fantastic program. The curriculum prepares students to enter into positions of employment upon graduation.

Coursework Sample:

  • Business-to-Business Marketing
  • Marketing Techniques for Electronic Commerce
  • Global Marketing

Campus Location: University Park, PA

Accreditation:

  • Middle States Commission on Higher Education
  • Association to Advance Collegiate Schools of Business

Acceptance Rate: 67%

Retention Rate: 54%

Graduation Rate: 28%

LEARN MORE ABOUT PENN STATE WORLD CAMPUS’ ONLINE BACHELOR’S IN MARKETING

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WESTERN GOVERNORS UNIVERSITY

Online Marketing Management Bachelor’s Degree

western governors university

Program Standouts:
Western Governors University provides a distinctive and affordable online Bachelor in Marketing Management degree. The program can be completed as slowly or as accelerated as individual students prefer due to the unique way in which courses are delivered. Tuition is $3,225 per 6-month term, wherein students are free to take as many or as few classes as they wish. Therefore, if students were able to complete around 24 credit hours in that timeframe, the tuition would be about $135 per credit hour! According to the degree website, most students finish the undergraduate marketing program in three years and are ready to enter into positions such as marketing research analyst, event marketer, and marketing account manager. The curriculum was designed according to what industry experts from throughout the country thought to be the most critical information for the modern age of business.

Coursework Sample:

  • Marketing Management Concepts
  • Business Communication
  • Organizational Behavior

Campus Location: Salt Lake City, UT

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Accreditation Council for Business Schools and Programs

Acceptance Rate: 100%

Retention Rate: 89%

Graduation Rate: 38%

LEARN MORE ABOUT WESTERN GOVERNORS UNIVERSITY’S ONLINE MARKETING MANAGEMENT BACHELOR’S DEGREE

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FULL SAIL UNIVERSITY

Bachelor’s in Digital Marketing Online

Program Standouts:
Full Sail University is a tech-savvy and innovative online school that provides excellent resources for students in the Bachelor of Science in Digital Marketing degree. This program is centered toward connecting the marketing professional with the consumer at a level at which they can develop dynamic approaches to their campaigns. In today’s fast-paced and technology-focused world, Full Sail provides coursework that taps into the needs of the tech user, and graduates go on to offer up-to-date approaches to digital marketing schemes. Students learn to utilize industry-standard equipment through the LaunchBox program, which allows online learners to access powerful applications to create their multimedia projects. This is an accelerated online bachelor’s in marketing that can be completed in as little as 29 months.

Coursework Sample:

  • Content, Strategy, Development, and Marketing
  • Search Engine Optimization
  • Display Advertising and Email Marketing

Campus Location: Winter Park, FL

Accreditation:

  • Accrediting Commission of Career Schools and Colleges
  • Commission for Independent Education

Acceptance Rate: 100%

Retention Rate: 60%

Graduation Rate: 44%

LEARN MORE ABOUT FULL SAIL UNIVERSITY’S ONLINE DIGITAL MARKETING BACHELOR’S DEGREE

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UNIVERSITY OF TEXAS OF THE PERMIAN BASIN

BBA in Marketing Online

Program Standouts:
A Bachelor of Business Administration program, this online marketing degree from the University of Texas of the Permian Basin, is both highly affordable and accelerated. The tuition rate is one of the lowest on this ranking, at $303.71 per credit hour. Numerous resources have found this to be one of the most affordable online bachelors in marketing programs available, and it is often ranked number one in this category. The courses are delivered over 8-week terms, which, ultimately, gets students out of the classroom and into the real-world of business marketing as quickly as possible. Students and advisors work together to tailor the coursework to their individual needs, while also engaging in fundamental areas of the discipline, such as finance and accounting, business ethics, operational theory, and organizational behavior.

Coursework Sample:

  • Sales Management
  • Consumer Behavior
  • Marketing Management

Campus Location: Odessa, TX

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Association to Advance Collegiate Schools of Business

Acceptance Rate: 81%

Retention Rate: 66%

Graduation Rate: 34%

LEARN MORE ABOUT THE UNIVERSITY OF TEXAS OF THE PERMIAN BASIN’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

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SOUTHERN NEW HAMPSHIRE UNIVERSITY

Online BS in Marketing

Program Standouts:
At Southern New Hampshire University, the online Bachelor of Science in Marketing degree includes exciting opportunities to excel in the curriculum, such as the accelerated BS-to-MS pathway. This option shortens the time that it would take to earn a graduate degree in marketing, with a discount on tuition, as well! It is one of the only opportunities of its kind available from the twenty schools listed on this ranking, as most other degrees are designed to prepare students for the job market. As it is listed below, there are two specialization options available from SNHU, both of which are centered around current digital trends. However, students can design their coursework to suit their individual needs and professional pursuits so that the curriculum aligns with their goals after the degree.

Coursework Sample:

  • Digital Marketing
  • Social Media Marketing

Campus Location: Manchester, NH

Accreditation:

  • New England Commission of Higher Education
  • Accreditation Council for Business Schools and Programs

Acceptance Rate: 93%

Retention Rate: 58%

Graduation Rate: 51%

LEARN MORE ABOUT SOUTHERN NEW HAMPSHIRE UNIVERSITY’S ONLINE MARKETING BACHELOR’S DEGREE

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MINOT STATE UNIVERSITY

B.S. in Marketing Online

Program Standouts:
At Minot State University, online marketing bachelor’s students have fun and exciting opportunities with their classmates at a distance through experiential learning programs. There are seven student-run clubs and organizations related to business and marketing that take part in national and international competitions. There are also internships at local companies that put into perspective the knowledge gained in the classroom. This program can also be taken as a concentration for non-business majors alongside another online degree and includes four courses in the fundamental principles of business and marketing. The bachelor’s program provides a much more in-depth curriculum in which students can pick from numerous electives to specialize their degree in more specific areas of the discipline.

Coursework Sample:

  • Integrated Marketing Communications
  • International Marketing
  • Corporation Finance

Campus Location: Minot, ND

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Accreditation Council for Business Schools and Programs

Acceptance Rate: 60%

Retention Rate: 69%

Graduation Rate: 40%

LEARN MORE ABOUT MINOT STATE UNIVERSITY’S BACHELOR OF SCIENCE IN MARKETING ONLINE

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REGIS UNIVERSITY

Online BS in Marketing

Program Standouts:
Regis University’s online Bachelor in Marketing contains some of the most unique and exciting course topics of any online college or university on this ranking, several of which are listed below. There is also an online Bachelor of Science in Business: Marketing program. Each program is offered through the Anderson College of Business. However, one contains more marketing-specific core and specialized coursework, whereas the other has more of a focus on general business practices. However, any student who is interested in pursuing a professional career in marketing would do well to consider either one of these outstanding degrees. Regis University has been included on many lists, rankings, and catalogs of fabulous online programs, and these marketing degrees are no exception.

Coursework Sample:

  • Neromarketing and Buyer Biology
  • Values-Centered Marketing
  • Marketing Social Change in Uganda

Campus Location: Denver, CO

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400

Acceptance Rate: 57%

Retention Rate: 80%

Graduation Rate: 45%

LEARN MORE ABOUT REGIS UNIVERSITY’S BACHELOR’S DEGREE PROGRAM IN MARKETING

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BRANDMAN UNIVERSITY

BBA in Marketing Online

brandman university

Program Standouts:
As it states on the Brandman Website, the online Bachelor of Business Administration in Marketing educates students in the “technological and psychological” principles of the discipline. Students engage in coursework that provides foundational knowledge in the theoretical and practical applications of marketing. It is an affordable online marketing degree with a tuition rate of $500 per credit hour, and students have the option of taking the program in a hybrid format or entirely online. Graduates enter the job market and apply for positions in corporate marketing at advertising and marketing agencies. As a BBA, students engage in leadership coursework, as well as research and consumer behavior, as it applies to national and international marketing campaigns. Some of the companies that are hiring Brandman graduates include the Oracle Corporation, Anthem, Inc., and Creative Circle LLC.

Coursework Sample:

  • International Marketing
  • New Product Development
  • Advertising and Promotional Strategy

Campus Location: Irvine, CA

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400

Acceptance Rate: 79%

Retention Rate: 67%

Graduation Rate: 68%

LEARN MORE ABOUT BRANDMAN UNIVERSITY’S ONLINE BBA IN MARKETING

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INDIANA WESLEYAN UNIVERSITY

Online Bachelor of Science (BS) in Marketing

indiana wesleyan university

Program Standouts:
Indiana Wesleyan University’s online Bachelor in Marketing is an exciting beginning for newcomers to the business profession. The curriculum includes four different specialization options that take students into various corners of the trade, while also providing a strong basis in fundamental business principles. Across all the concentration options, there is an additional, overarching focus in global marketing perspectives, which is hugely beneficial in putting students in touch with critical international markets. IWU is committed to providing coursework with a biblical foundation to enact ethical business practices across the world. Students gain significant training and education in leadership and management theories alongside their specialization courses.

Concentration Options:

  • Marketing Analytics
  • Social Media
  • Service and Non-Profit Marketing
  • Digital Advertising, Promotions, and Branding

Campus Location: Marion, IN

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Accreditation Council For Business Schools and Programs

Acceptance Rate: 74%

Retention Rate: 78%

Graduation Rate: 65%

LEARN MORE ABOUT INDIANA WESLEYAN UNIVERSITY’S ONLINE BS IN MARKETING

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CALIFORNIA BAPTIST UNIVERSITY

BS in Marketing Online

Program Standouts:
The California Baptist University online marketing undergraduate degree is designed to enhance the understanding and skills of current business professionals. The degree often leads to positions such as advertising sales, promotions, market research analysis, and more. Nearly every faculty member holds a terminal degree in their various areas of business administration and marketing disciplines, as well as other crucial areas such as computer information technology, accounting, and human resources. Students work through the coursework and learn how to evaluate trends in the market, develop strategies, and promote services and products. Many different resources have listed California Baptist University as one of the best online schools in America for its affordable and flexible programs and dedication to students.

Coursework Sample:

  • Management with Biblical Foundation
  • Integrated Marketing Communications
  • Marketing Management

Campus Location: Riverside, CA

Accreditation:

  • Western Association of Schools and Colleges
  • Accreditation Council for Business Schools and Programs

Acceptance Rate: 64%

Retention Rate: 78%

Graduation Rate: 67%

LEARN MORE ABOUT CALIFORNIA BAPTIST UNIVERSITY’S ONLINE BACHELOR’S DEGREE IN MARKETING

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COLORADO STATE UNIVERSITY-GLOBAL CAMPUS

Online Bachelor of Marketing

Program Standouts:
Colorado State University-Global Campus’ online Bachelor of Marketing is an impressive option because of the sheer amount of specialization options available. This school provides more concentrations than any other online college or university on this ranking and in some fascinating areas, as well, such as Artificial Intelligence. CSU-Global is an affordable online school that has low tuition rates, as well as an array of special discounts and promotions. For example, the employer tuition assistance deal is available through over 2,000 companies across the United States and reduces the tuition rate by 10%. This online school has been recognized on many occasions for its fabulous accomplishments in distance education, as well as for its flexible and affordable programs.

Concentration Options:

  • Applied Social Sciences
  • Artificial Intelligence (AI) and Robotics
  • Business Administration
  • Communication
  • Computer Programming
  • Construction Management
  • Criminal Forensics
  • Criminal Justice Management
  • Criminology
  • Cyber Security
  • Data Management and Analysis
  • Digital Marketing
  • Emergency Management
  • Foundations of Accounting
  • Fundraising
  • Healthcare Communication
  • Healthcare Management
  • Human Resources and Organizational Development
  • Information Technology Management
  • Information Technology Operations
  • Intelligence and Homeland Security
  • International Business
  • Marketing
  • Operations Management and Supervision
  • Organizational Leadership
  • Project Management
  • Public and Non-Profit Management
  • Public Relations
  • Virtualization and Cloud Computing
  • Web Application Development

Campus Location: Aurora, CO

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Association to Advance Collegiate Schools of Business

Acceptance Rate: unavailable

Retention Rate: 63%

Graduation Rate: 78%

LEARN MORE ABOUT COLORADO STATE UNIVERSITY-GLOBAL CAMPUS’ BACHELOR’S IN MARKETING ONLINE DEGREE

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BELLEVUE UNIVERSITY

Online Marketing B.S.

bellevue university

Program Standouts:
The goal of Bellevue University’s online Bachelor in Marketing is to educate and train students from the development and initiation of a marketing scheme to its execution and consecutive profit income. Students have the knowledge and business savvy to meet big business goals. The curriculum has an emphasis on hands-on, real-world learning experiences and how to apply knowledge gained in the virtual classroom to actual marketing campaigns. Throughout their coursework, students develop impressive portfolios and business connections that carry them forward into the job market, all of which are supported and made possible by the resources available from Bellevue University. The program also lays the educational foundation necessary for admission into prominent master’s degrees in business and marketing, such as the Bellevue online Master in Strategic Marketing or MBA.

Coursework Sample:

  • Fiscal Management
  • Segmentation, Consumer Behavior, and Relationship Management
  • Global Marketing

Campus Location: Bellevue, NE

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400

Acceptance Rate: 100%

Retention Rate: 74%

Graduation Rate: 69%

LEARN MORE ABOUT BELLEVUE UNIVERSITY’S BACHELOR IN MARKETING ONLINE

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REGENT UNIVERSITY

Online Professional Studies – Marketing Bachelor’s Degree

Program Standouts:
The two programs listed below are online bachelor of science degrees that take students in similar areas of the discipline. The Professional Studies—Marketing program provides more core coursework in leadership and management theories than the Marketing program, which contains more specialized classes in consumer behavior, market research, social media marketing, and other such topics. Regent University is a Christian college that delivers degrees with a basis in biblical principles. Students learn from faculty members with terminal degrees in business, all of whom have unique experiences to demonstrate prominent marketing strategies. Regent graduates go on to start their careers at Fortune 100 companies in advertising, brand management, social media and e-commerce strategy, and retail management.

Program Options:

  • Marketing
  • Professional Studies—Marketing

Campus Location: Virginia Beach, VA

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Accreditation Council for Business Schools and Programs

Acceptance Rate: 81%

Retention Rate: 78%

Graduation Rate: 60.3%

LEARN MORE ABOUT REGENT UNIVERSITY’S ONLINE MARKETING BACHELOR’S DEGREES

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LIBERTY UNIVERSITY

Online BSBA — Marketing: Sales Management and Professional Selling Degree

Program Standouts:
Liberty University’s online Bachelor of Science in Business Administration — Marketing: Sales Management and Professional Selling Degree is one of the only programs of its kind. It is designed to lead students toward management roles in a wide variety of marketing environments. The coursework is grounded in Christian principles, and it is Liberty’s mission to train “Champions of Christ” by providing online degree programs with a biblical framework. The focus of the degree surrounds both the initiation and the closing of marketing contracts and creating strong, stead-fast, and ethical relationships with clients of all kinds. Liberty University is also committed to providing online students with all of the support and resources possible. For example, all of the textbooks are available online and at no cost to the student, which could save them up to $2,000 every year!

Coursework Sample:

  • Marketing Research
  • Sales Management and Professional Selling
  • Retailing and Category Management

Campus Location: Lynchburg, VA

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Accreditation Council for Business Schools and Programs

Acceptance Rate: 24%

Retention Rate: 84%

Graduation Rate: 52%

LEARN MORE ABOUT LIBERTY UNIVERSITY’S ONLINE BSBA IN MARKETING

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UNIVERSITY OF ALABAMA AT BIRMINGHAM

Online B.S. in Marketing

Program Standouts:
The renowned Collat School of Business, which is one of the finest in the nation, has an online Bachelor of Science in Marketing that approaches both business fundamentals and current trends in marketing. For example, students will learn sales techniques and marketing communications, as well as e-commerce and digital media. There is also a strong focus on multinational business practices and critical entrepreneurial thinking in this curriculum, which has gained international acknowledgment for its success. A large portion of the coursework is weighted toward management principles and leadership qualities to groom future executives in marketing. The University of Alabama at Birmingham’s career resources put students in contact with employment and internship opportunities at top financial institutions, Fortune 500 companies, and exciting tech companies.

Coursework Sample:

  • Management Processes and Behavior
  • Integrated Marketing Communications
  • Entrepreneurship and Marketing Planning

Campus Location: Birmingham, AL

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Association to Advance Collegiate Schools of Business

Acceptance Rate: 58%

Retention Rate: 84%

Graduation Rate: 55%

LEARN MORE ABOUT THE UNIVERSITY OF ALABAMA AT BIRMINGHAM’S ONLINE MARKETING DEGREE PROGRAM

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FLORIDA INTERNATIONAL UNIVERSITY

BBA in Marketing Online

Program Standouts:
Florida International University’s online degree is one of the only Bachelor of Business Administration in Marketing programs on this ranking and is also one of the most affordable marketing bachelor’s degrees online, with a rate of $345.87 per credit hour for out-of-state residents. The curriculum includes a broad spectrum of business, marketing, and management coursework so that students have the knowledge to approach positions in advertising, logistics, sales, international marketing, and more. The elective courses have even more topics available that allow students to try unique areas of marketing that helps solidify their academic and professional goals. There are additional resources and opportunities available for online students, such as the Chapter of the American Marketing Association, which happens to be one of the preeminent chapters in the United States.

Coursework Sample:

  • Marketing of Small Business Enterprises
  • Export Marketing
  • Marketing Channels

Campus Location: Miami, FL

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Association to Advance Collegiate Schools of Business

Acceptance Rate: 50%

Retention Rate: 88%

Graduation Rate: 54%

LEARN MORE ABOUT FLORIDA INTERNATIONAL UNIVERSITY’S BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING ONLINE

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OREGON STATE UNIVERSITY

Online BA in Marketing

Program Standouts:
At Oregon State University, Bachelor of Science/Bachelor of Arts in Business Administration students have the opportunity to concentrate their coursework in either Marketing or Digital Marketing. The coursework is designed to prepare students for the profession with the ability to create solutions to global challenges. Faculty members are renowned throughout the world for their achievements in business and education, and students have an excellent opportunity to learn from such professionals. The tuition rates are highly competitive, with a price of $330 per credit hour for both in-state and out-of-state tuition. Unlike most schools, OSU provides four start dates throughout the year, which gives students an enormous amount of flexibility throughout their academic careers. The marketing concentration has more coursework in areas such as market research, market targeting, market segmentation, etc., while the digital marketing program has classes in social media marketing and e-commerce.

Concentration Options:

  • Digital Marketing
  • Marketing

Campus Location: Corvallis, OR

Accreditation:

  • Northwest Commission on Colleges and Universities
  • Association to Advance Collegiate Schools of Business

Acceptance Rate: 77%

Retention Rate: 85%

Graduation Rate: 63%

LEARN MORE ABOUT OREGON STATE UNIVERSITY’S ONLINE BUSINESS ADMINISTRATION IN MARKETING DEGREES

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ARIZONA STATE UNIVERSITY

Bachelor of Science (BS) in Marketing Online

Program Standouts:
Students in the Arizona State University online Bachelor in Marketing learn from one of the best schools of business in the nation. It is an excellent degree for students who either want to dive into their professional careers or enter into prominent master’s programs in business. Courses are offered in an accelerated, 7.5-week format that graduates students in a much more timely manner than most traditional degrees. The curriculum focuses on the development, growth, and survival of marketing facilities and the role that the major plays in the life cycle of a product. Some of the titles that graduates of Arizona State University have taken on include Business Professor, Sales Manager, Merchandiser, Marketing Manager, and Market Research Analyst.

Coursework Sample:

  • Applied Marketing Management and Leadership
  • Consumer Behavior
  • Competitive Marketing Strategy

Campus Location: Tempe, AZ

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Association to Advance Collegiate Schools of Business

Acceptance Rate: 63%

Retention Rate: 85.2%

Graduation Rate: 83%

LEARN MORE ABOUT ARIZONA STATE UNIVERSITY’S BACHELOR OF SCIENCE IN MARKETING

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TEMPLE UNIVERSITY

Online BBA in Marketing

Program Standouts:
Temple University’s Fox School of Business is one of the most famous in the nation for providing excellent business degree programs, including the online Bachelor of Business Administration in Marketing. The focus of this program is on the key performance metrics and marketing activities in today’s modern business world. The coursework allows students to specialize their degree even further in an area of marketing that draws their attention the most, such as Digital Marketing or Data Analytics. Classes are industry-focused with built-in experiential learning opportunities the expand students’ understanding of applying business principles to the real world. Students learn from award-winning faculty members who bring knowledge from every corner of the business and marketing field. The Fox School of Business supports an interactive online community that helps distance education students stay in touch with peers and opportunities available through their major.

Coursework Sample:

  • International Marketing
  • Professional Selling
  • Consumer and Buyer Behavior

Campus Location: Philadelphia, PA

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400
  • Association to Advance Collegiate Schools of Business

Acceptance Rate: 52%

Retention Rate: 90%

Graduation Rate: 60%

LEARN MORE ABOUT TEMPLE UNIVERSITY’S ONLINE BBA IN MARKETING DEGREE PROGRAM

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UNIVERSITY OF MINNESOTA TWIN CITIES

Online Bachelor of Science in Marketing

Program Standouts:
At the University of Minnesota Twin Cities, online bachelor in marketing students learn the behavioral and psychological nature of consumers, and how to tap into current trends to create incredibly successful marketing campaigns. The curriculum approaches complex issues at national and global levels by having students engage in hands-on, experiential learning projects. They will explore different approaches to these issues by connecting with one another as a team, their professors, and marketing professionals from across the country. Graduates have gone on to fill a huge amount of different roles in the marketing field, such as promotions manager, public relations manager, copywriter, marketing director, and more. Many students find valuable connections through their internships. This online program has been recognized by numerous academic resources that have labeled it one of the best in America.

Coursework Sample:

  • Business Writing
  • International Marketing
  • Internet Marketing

Campus Location: Minneapolis, MN

Accreditation:

  • Higher Learning Commission
    230 South LaSalle Street, Suite 7-500
    Chicago, Illinois, 60614-1413
    www.hlcommission.org, (800) 621-7400

Acceptance Rate: 44%

Retention Rate: 93%

Graduation Rate: 78%

LEARN MORE ABOUT UNIVERSITY OF MINNESOTA TWIN CITIES’ ONLINE BS IN MARKETING DEGREE PROGRAM

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FREQUENTLY ASKED QUESTIONS

 

What can I expect to learn in an online Bachelor of Marketing degree program?

Earning a degree in marketing can be exciting and a challenge. It combines several aspects of human behavior with the knowledge of products and/or services. You can expect to learn a plethora of proficiencies that will assist you in every aspect of marketing.

Through an online Bachelor of Marketing degree program, coursework will include Consumer Behavior, Business Statistics, Marketing & Advertising Promotions, Psychology, Research & Analysis, Internet Marketing & Social Media, Communications, and of course, Trend Predictions, just to name a few.

In addition, you may choose to concentrate on a particular branch of marketing, such as content marketing, digital media marketing, direct marketing, database marketing, or perhaps research marketing. All specializations are critical components in the field of marketing.

Who hires marketing personnel, and is there a positive job growth predicted for the future?

Undoubtedly, if you are going to invest your time, energy, and money into a bachelor’s degree program within any field, you will want to know if your return on investment numbers add up. According to the BLS, as of May 2018, marketing, advertising, and promotions managers earned $117,130 annually, with the highest 10% earning upwards of $208,000 per year. 

Is there a “market” for marketers? Although the field is not growing by leaps and bounds, the BLS states an estimated 8% job growth between 2018 and 2028, which is faster than the average for all occupations. Market Research Analyst jobs are projected to grow by 20% between 2018 and 2028; however, the salary for this position as of May 2018 was considerably less at $63,120 – $121,080 annually.

Who needs them? All types of industries need marketing professionals. As improving the bottom line is the primary goal, retailers and organizations offering all kinds of benefits often have marketers on staff to promote their goods or services. 

What is the difference between Marketing and Advertising? 

Easily put, the topic of marketing is an “umbrella” term, which is comprised of advertising and other branches of marketing. Understanding marketing conditions, such as what the buyer needs or building a brand are a primary responsibility of a marketer. Often, creating specific goods to sell to a targeted audience is very important as well to the marketing professional.

So, what does the advertiser do? Advertising executives work for companies that have a particular good or service to sell. They are tasked with bringing products to the consumer’s attention, convincing them to buy, and offering sales promotions. 


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“Marketing is really just about sharing your passion.” – Michael Hyatt

 

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