Does your desired career require a Bachelor’s degree in marketing? There are many qualities in a degree program of this kind to assist you in becoming the best you can be in the field of marketing or any other business-related career, for that matter!
If you are interested in the psychology of consumer behavior and what makes some marketing campaigns so effective, maybe you are ready to start your online marketing degree journey at one of these outstanding online schools!
These colleges and universities provide challenging programs that are guaranteed to develop your business acumen and abilities to develop and release marketing projects for a vast variety of businesses, entities, and clients.
Featured Programs
A Bachelor’s Degree in Marketing Schools is an excellent way to prepare students for a career in the marketing field. The program provides a comprehensive education in marketing principles and practices, including courses in consumer psychology, market research, strategic planning, and advertising techniques.
Students have the opportunity to hone their skills in the classroom and real-world settings, allowing them to gain the necessary experience to pursue a successful career in the marketing industry. In addition, graduates of these programs are well-prepared to begin or continue their studies in pursuit of a Master’s Degree in Marketing or a similar field.
Throughout any of these online marketing degree programs, you will undergo invaluable real-world learning experiences that connect you with industry experts and refine your abilities as one of the world’s future marketing professionals. Distance learning degree options make it convenient for everyone! Find the perfect marketing degree online with Online-Bachelor-Degrees.com!
Page Jumps!
- Best Online Schools for Bachelor’s in Marketing
- University of Alabama at Birmingham
- Western Governors University
- Full Sail University
- Arizona State University
- University of Minnesota Twin Cities
- Minot State University
- Southern New Hampshire University
- Regis University
- UMass Global
- Penn State World Campus
- Indiana Wesleyan University
- California Baptist University
- Colorado State University – Global Campus
- Bellevue University
- Regent University
- Liberty University
- Florida International University
- Oregon State University
- Temple University
- University of Texas of the Permian Basin
- Frequently Asked Questions
- What can I expect to learn in an online Marketing degree program?
- What concentrations in a Marketing degree should I consider?
- How much can I earn with an online Bachelor in Marketing degree?
- Is there a “market” for Marketers? What is the job growth rate for the field of Marketing?
- Who hires Marketing personnel?
- What are the differences between Marketing and Advertising?
- What personality is best for a career in Marketing?
Methodology
To find the best online marketing degree programs, we have researched various factors that we think would be important to the prospective student entering the field of Marketing.
We’ve listed these schools in random order as each one is unique and should be considered based on your specific needs. The following points were considered:
- An online or hybrid program that provides enough flexibility for students to work entirely, or almost entirely, from home;
- A Bachelor of Science, Bachelor of Business Administration, etc. in Marketing;
- Retention rates no lower than 50%;
- Coursework that provides a strong focus on the development of skills in business and marketing;
- Professors with terminal degrees in their discipline as well as the professional experience to educate newcomers to the field;
- Notability among journalistic and academic resources;
- And technological capabilities that provide a smooth and enriching online education.
For more information, please visit our Methodology Page.
Best Online Schools for Bachelor’s in Marketing
University of Alabama at Birmingham
Online B.S. in Marketing
Program Standouts:
The renowned Collat School of Business, which is one of the finest in the nation, has an online Bachelor of Science in Marketing degree that approaches both business fundamentals and current trends in marketing. For example, students will learn sales techniques and marketing communications, as well as e-commerce and digital media.
There is also a strong focus on multinational business practices and critical entrepreneurial thinking in this curriculum, which has gained international acknowledgment for its success.
A large portion of the coursework is weighted toward management principles and leadership qualities to groom future executives in marketing. The University of Alabama at Birmingham’s career resources put students in contact with employment and internship opportunities at top financial institutions, Fortune 500 companies, and exciting tech companies.
Coursework Sample:
- Management Processes and Behavior
- Integrated Marketing Communications
- Entrepreneurship and Marketing Planning
Campus Location: Birmingham, AL
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
LEARN MORE ABOUT THE UNIVERSITY OF ALABAMA AT BIRMINGHAM’S ONLINE MARKETING DEGREE PROGRAM
Western Governors University
Online Marketing Management Bachelor’s Degree
Program Standouts:
Western Governors University provides a distinctive and affordable online Bachelor in Marketing Management degree. The program can be completed as slowly or as accelerated as individual students prefer due to the unique way in which courses are delivered.
According to the degree website, most students finish the undergraduate marketing program in three years and are ready to enter into positions such as marketing research analyst, event marketer, and marketing account manager. The curriculum was designed according to what industry experts from throughout the country thought to be the most critical information for the modern age of business.
Coursework Sample:
- Marketing Management Concepts
- Business Communication
- Organizational Behavior
Campus Location: Salt Lake City, UT
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Accreditation Council for Business Schools and Programs
LEARN MORE ABOUT WESTERN GOVERNORS UNIVERSITY’S ONLINE MARKETING MANAGEMENT BACHELOR’S DEGREE
Full Sail University
Bachelor’s in Digital Marketing Online
Program Standouts:
Full Sail University is a tech-savvy and innovative online school that provides excellent resources for students in the Bachelor of Science in Digital Marketing degree. This program is centered on connecting the marketing professional with the consumer at a level at which they can develop dynamic approaches to their campaigns.
In today’s fast-paced and technology-focused world, Full Sail provides coursework that taps into the needs of the tech user, and graduates go on to offer up-to-date approaches to digital marketing schemes.
Students learn to utilize industry-standard equipment through the LaunchBox program, which allows online learners to access powerful applications to create their multimedia projects. This is an accelerated online bachelor’s in marketing that can be completed in as little as 29 months.
Coursework Sample:
- Content, Strategy, Development, and Marketing
- Search Engine Optimization
- Display Advertising and Email Marketing
- Marketing Strategy
Campus Location: Winter Park, FL
Accreditation:
- Accrediting Commission of Career Schools and Colleges
- Commission for Independent Education
LEARN MORE ABOUT FULL SAIL UNIVERSITY’S ONLINE DIGITAL MARKETING BACHELOR’S DEGREE
Arizona State University
Bachelor of Science (BS) in Marketing Online
Program Standouts:
Students in the Arizona State University online marketing degree program learn from one of the best schools of business in the nation. It is an excellent degree for students who either want to dive into their professional careers or enter into prominent master’s programs in business. Courses are offered in an accelerated, 7.5-week format that graduates students in a much more timely manner than most traditional degrees.
The curriculum focuses on the development, growth, and survival of marketing facilities and the role that the major plays in the life cycle of a product. Some of the titles that graduates of Arizona State University have taken on include:
- Business Professor,
- Sales Manager,
- Merchandiser,
- Marketing Manager,
- and Market Research Analyst.
Coursework Sample:
- Applied Marketing Management and Leadership
- Consumer Behavior
- Competitive Marketing Strategy
Campus Location: Tempe, AZ
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
LEARN MORE ABOUT ARIZONA STATE UNIVERSITY’S BACHELOR OF SCIENCE IN MARKETING
University of Minnesota Twin Cities
Online Bachelor of Science in Marketing
Program Standouts:
At the University of Minnesota Twin Cities, an online bachelor in marketing student learns the behavioral and psychological nature of consumers, and how to tap into current trends to create incredibly successful marketing campaigns.
The curriculum approaches complex issues at national and global levels by having students engage in hands-on, experiential learning projects. They will explore different approaches to these issues by connecting with one another as a team, their professors, and marketing professionals from across the country.
Graduates have gone on to fill a huge amount of different roles in the marketing field, such as promotions manager, public relations manager, copywriter, marketing director, and more. Many students find valuable connections through their internships. This online program has been recognized by numerous academic resources that have labeled it one of the best in America.
Coursework Sample:
- Business Writing
- International Marketing
- Marketing Research
- Internet Marketing
- Marketing Strategy
Campus Location: Minneapolis, MN
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400
LEARN MORE ABOUT THE UNIVERSITY OF MINNESOTA TWIN CITIES’ ONLINE BS IN MARKETING DEGREE PROGRAM
Minot State University
B.S. in Marketing Online
Program Standouts:
At Minot State University, online marketing bachelor’s students have fun and exciting opportunities with their classmates at a distance through experiential learning programs. There are seven student-run clubs and organizations related to business and marketing that take part in national and international competitions. There are also internships at local companies that put into perspective the knowledge gained in the classroom.
This program can also be taken as a concentration for non-business majors alongside another online degree and includes four courses in the fundamental principles of business and marketing. The bachelor’s program provides a much more in-depth curriculum in which students can pick from numerous electives to specialize their degree in more specific areas of the discipline.
Coursework Sample:
- Integrated Marketing Communications
- International Marketing
- Corporation Finance
- Marketing Research
Campus Location: Minot, ND
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Accreditation Council for Business Schools and Programs
LEARN MORE ABOUT MINOT STATE UNIVERSITY’S BACHELOR OF SCIENCE IN MARKETING ONLINE
Southern New Hampshire University
Online BS in Marketing
Program Standouts:
At Southern New Hampshire University, the online Bachelor of Science in Marketing degree includes exciting opportunities to excel in the curriculum, such as the accelerated BS-to-MS pathway. This option shortens the time that it would take to earn a graduate degree in marketing, with a discount on tuition, as well! It is one of the only opportunities of its kind available from the twenty schools listed on this ranking, as most other degrees are designed to prepare students for the job market.
As it is listed below, there are two specialization options available from SNHU, both of which are centered around current digital trends. However, students can design their coursework to suit their individual needs and professional pursuits so that the curriculum aligns with their goals after the degree.
Coursework Sample:
- Digital Marketing
- Social Media Marketing
Campus Location: Manchester, NH
Accreditation:
- New England Commission of Higher Education
- Accreditation Council for Business Schools and Programs
LEARN MORE ABOUT SOUTHERN NEW HAMPSHIRE UNIVERSITY’S ONLINE MARKETING BACHELOR’S DEGREE
Regis University
Online BS in Marketing
Program Standouts:
Regis University’s online Bachelor in Marketing contains some of the most unique and exciting course topics of any online college or university on this ranking, several of which are listed below. There is also an online Bachelor of Science in Business: Marketing program.
Each program is offered through the Anderson College of Business. However, one contains more marketing-specific core and specialized coursework, whereas the other has more of a focus on general business practices.
Any student who is interested in pursuing a professional career in marketing would do well to consider either one of these outstanding degrees. Regis University has been included on many lists, rankings, and catalogs of fabulous online programs, and these marketing degrees are no exception.
Coursework Sample:
- Neuromarketing and Buyer Biology
- Values-Centered Marketing
- Marketing Social Change in Uganda
Campus Location: Denver, CO
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400
LEARN MORE ABOUT REGIS UNIVERSITY’S BACHELOR’S DEGREE PROGRAM IN MARKETING
UMass Global
BBA in Marketing Online
Program Standouts:
As it states on the UMass Global Website, the online Bachelor of Business Administration in Marketing educates students in the “technological and psychological” principles of the discipline. Students engage in coursework that provides foundational knowledge of the theoretical and practical applications of marketing. It is an affordable online marketing degree, and students have the option of taking the program in a hybrid format or entirely online.
Graduates enter the job market and apply for positions in corporate marketing at advertising and marketing agencies. As a BBA, students engage in leadership coursework, as well as research and consumer behavior, as it applies to national and international marketing campaigns. Some of the companies that are hiring UMass graduates include Oracle Corporation, Anthem, Inc., and Creative Circle LLC.
Coursework Sample:
- International Marketing
- New Product Development
- Advertising and Promotional Strategy
Campus Location: Irvine, CA
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400
LEARN MORE ABOUT UMASS GLOABL’S ONLINE BBA IN MARKETING
Penn State World Campus
Online BS in Marketing
Program Standouts:
The professors of Penn State World Campus’ online Bachelor in Marketing Program keep this fabulous program up-to-date with all of the modern trends in the industry. The goal is to deliver a program that involved all of the most critical theoretical and practical information available today, while also educating students in traditional marketing practices that have withstood the test of time.
This online degree is offered in cooperation with Penn State Harrisburg and Penn State World Campus and utilizes the best coursework from each institution to create one fantastic program. The curriculum prepares students to enter into positions of employment upon graduation.
Coursework Sample:
- Business-to-Business Marketing
- Marketing Techniques for Electronic Commerce
- Global Marketing
- Marketing Research
Campus Location: University Park, PA
Accreditation:
- Middle States Commission on Higher Education
- Association to Advance Collegiate Schools of Business
LEARN MORE ABOUT PENN STATE WORLD CAMPUS’ ONLINE BACHELOR’S IN MARKETING
Indiana Wesleyan University
Online Bachelor of Science (BS) in Marketing
Program Standouts:
Indiana Wesleyan University’s online Bachelor in Marketing is an exciting beginning for newcomers to the business profession. The curriculum includes four different specialization options that take students into various corners of the trade, while also providing a strong basis in fundamental business principles.
Across all the concentration options, there is an additional, overarching focus on global marketing perspectives, which is hugely beneficial in putting students in touch with critical international markets. IWU is committed to providing coursework with a biblical foundation to enact ethical business practices across the world. Students gain significant training and education in leadership and management theories alongside their specialization courses.
Concentration Options:
- Marketing Analytics
- Marketing Strategy
- Social Media
- Service and Non-Profit Marketing
- Digital Advertising, Promotions, and Branding
Campus Location: Marion, IN
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Accreditation Council For Business Schools and Programs
LEARN MORE ABOUT INDIANA WESLEYAN UNIVERSITY’S ONLINE BS IN MARKETING
California Baptist University
BS in Marketing Online
Program Standouts:
The California Baptist University undergraduate online marketing degree is designed to enhance the understanding and skills of current business professionals. The degree often leads to positions such as advertising sales, promotions, market research analysis, and more.
Nearly every faculty member holds a terminal degree in their various areas of business administration and marketing disciplines, as well as other crucial areas such as computer information technology, accounting, and human resources.
Students work through the coursework and learn how to evaluate trends in the market, develop strategies, and promote services and products. Many different resources have listed California Baptist University as one of the best online schools in America for its affordable and flexible programs and dedication to students.
Coursework Sample:
- Management with Biblical Foundation
- Integrated Marketing Communications
- Marketing Management
Campus Location: Riverside, CA
Accreditation:
- Western Association of Schools and Colleges
- Accreditation Council for Business Schools and Programs
LEARN MORE ABOUT CALIFORNIA BAPTIST UNIVERSITY’S ONLINE BACHELOR’S DEGREE IN MARKETING
Colorado State University – Global Campus
Online Bachelor of Marketing
Program Standouts:
Colorado State University-Global Campus’ online Bachelor of Marketing is an impressive option because of the sheer amount of specialization options available. This school provides more concentrations than any other online college or university on this ranking and in some fascinating areas, as well, such as Artificial Intelligence.
CSU-Global is an affordable online school that has low tuition rates, as well as an array of special discounts and promotions. For example, the employer tuition assistance deal is available through over 2,000 companies across the United States and reduces the tuition rate by 10%. This online school has been recognized on many occasions for its fabulous accomplishments in distance education, as well as for its flexible and affordable programs.
Concentration Options:
- Applied Social Sciences
- Artificial Intelligence (AI) and Robotics
- Business Administration
- Communication
- Computer Programming
- Construction Management
- Criminal Forensics
- Criminal Justice Management
- Criminology
- Cyber Security
- Data Management and Analysis
- Digital Marketing
- Emergency Management
- Foundations of Accounting
- Fundraising
- Healthcare Communication
- Healthcare Management
- Human Resources and Organizational Development
- Information Technology Management
- Information Technology Operations
- Intelligence and Homeland Security
- International Business
- Marketing
- Operations Management and Supervision
- Organizational Leadership
- Project Management
- Public and Non-Profit Management
- Public Relations
- Virtualization and Cloud Computing
- Web Application Development
Campus Location: Aurora, CO
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
LEARN MORE ABOUT COLORADO STATE UNIVERSITY-GLOBAL CAMPUS’ BACHELOR’S IN MARKETING ONLINE DEGREE
Bellevue University
Online Marketing B.S.
Program Standouts:
The goal of Bellevue University’s online Bachelor in Marketing is to educate and train students from the development and initiation of a marketing scheme to its execution and consecutive profit income. Students have the knowledge and business savvy to meet big business goals. The curriculum has an emphasis on hands-on, real-world learning experiences and how to apply knowledge gained in the virtual classroom to actual marketing campaigns.
Throughout their coursework, students develop impressive portfolios and business connections that carry them forward into the job market, all of which are supported and made possible by the resources available from Bellevue University. The program also lays the educational foundation necessary for admission into prominent master’s degrees in business and marketing, such as the Bellevue online Master in Strategic Marketing or MBA.
Coursework Sample:
- Fiscal Management
- Segmentation, Consumer Behavior, and Relationship Management
- Global Marketing
Campus Location: Bellevue, NE
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400
LEARN MORE ABOUT BELLEVUE UNIVERSITY’S BACHELOR IN MARKETING ONLINE
Regent University
Online Professional Studies – Marketing Bachelor’s Degree
Program Standouts:
The two marketing degree programs listed below are online bachelor of science degrees that take students in similar areas of the discipline. The Professional Studies—Marketing program provides more core coursework in leadership and management theories than the Marketing program, which contains more specialized classes in consumer behavior, market research, social media marketing, and other such topics.
Regent University is a Christian college that delivers degrees with a basis in biblical principles. Students learn from faculty members with terminal degrees in business, all of whom have unique experiences to demonstrate prominent marketing strategies. Regent graduates go on to start their careers at Fortune 100 companies in advertising, brand management, social media and e-commerce strategy, and retail management.
Program Options:
- Marketing Research
- Professional Studies—Marketing
- Consumer Behavior
Campus Location: Virginia Beach, VA
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Accreditation Council for Business Schools and Programs
LEARN MORE ABOUT REGENT UNIVERSITY’S ONLINE MARKETING BACHELOR’S DEGREES
Liberty University
Online BSBA — Marketing: Sales Management and Professional Selling Degree
Program Standouts:
Liberty University’s online Bachelor of Science in Business Administration — Marketing: Sales Management and Professional Selling Degree is one of the only programs of its kind. It is designed to lead students toward management roles in a wide variety of marketing environments. The coursework is grounded in Christian principles, and it is Liberty’s mission to train “Champions of Christ” by providing online degree programs with a biblical framework.
The focus of the degree surrounds both the initiation and the closing of marketing contracts and creating strong, stead-fast, and ethical relationships with clients of all kinds. Liberty University is also committed to providing online students with all of the support and resources possible. For example, all of the textbooks are available online and at no cost to the student, which could save them up to $2,000 every year!
Coursework Sample:
- Marketing Research
- Sales Management and Professional Selling
- Retailing and Category Management
Campus Location: Lynchburg, VA
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Accreditation Council for Business Schools and Programs
LEARN MORE ABOUT LIBERTY UNIVERSITY’S ONLINE BSBA IN MARKETING
Florida International University
BBA in Marketing Online
Program Standouts:
Florida International University’s online degree is one of the only Bachelor of Business Administration in Marketing programs on this ranking and is also one of the most affordable marketing bachelor’s degrees online.
The curriculum includes a broad spectrum of business, marketing, and management coursework so that students have the knowledge to approach positions in advertising, logistics, sales, international marketing, and more.
The elective courses have even more topics available that allow students to try unique areas of marketing that help solidify their academic and professional goals. There are additional resources and opportunities available for online students, such as the Chapter of the American Marketing Association, which happens to be one of the preeminent chapters in the United States.
Coursework Sample:
- Marketing of Small Business Enterprises
- Export Marketing
- Marketing Channels
Campus Location: Miami, FL
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
LEARN MORE ABOUT FLORIDA INTERNATIONAL UNIVERSITY’S BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING DEGREE ONLINE
Oregon State University
Online BA in Marketing
Program Standouts:
At Oregon State University, Bachelor of Science/Bachelor of Arts in Business Administration students have the opportunity to concentrate their coursework on either Marketing or Digital Marketing.
The coursework is designed to prepare students for the profession with the ability to create solutions to global challenges. Faculty members are renowned throughout the world for their achievements in business and education, and students have an excellent opportunity to learn from such professionals.
Unlike most schools, OSU provides four start dates throughout the year, which gives students an enormous amount of flexibility throughout their academic careers. The marketing degree concentration has more coursework in areas such as market research, market targeting, market segmentation, etc., while the digital marketing program has classes in social media marketing and e-commerce.
Concentration Options:
- Digital Marketing
- Marketing
Campus Location: Corvallis, OR
Accreditation:
- Northwest Commission on Colleges and Universities
- Association to Advance Collegiate Schools of Business
LEARN MORE ABOUT OREGON STATE UNIVERSITY’S ONLINE BUSINESS ADMINISTRATION IN MARKETING DEGREES
Temple University
Online BBA in Marketing
Program Standouts:
Temple University’s Fox School of Business is one of the most famous in the nation for providing excellent business degree programs, including the online Bachelor of Business Administration in Marketing. The focus of this program is on the key performance metrics and marketing activities in today’s modern business world. The coursework allows students to specialize their degree even further in an area of marketing that draws their attention the most, such as Digital Marketing or Data Analytics.
Classes are industry-focused with built-in experiential learning opportunities that expand students’ understanding of applying business principles to the real world. Students learn from award-winning faculty members who bring knowledge from every corner of the business and marketing field.
The Fox School of Business supports an interactive online community that helps distance education students stay in touch with peers and opportunities available through their major.
Coursework Sample:
- International Marketing
- Professional Selling
- Consumer and Buyer Behavior
Campus Location: Philadelphia, PA
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
LEARN MORE ABOUT TEMPLE UNIVERSITY’S ONLINE BBA IN MARKETING DEGREE PROGRAM
University of Texas of the Permian Basin
BBA in Marketing Online
Program Standouts:
A Bachelor of Business Administration program, this online marketing degree from the University of Texas of the Permian Basin, is both highly affordable and accelerated. Numerous resources have found this to be one of the most affordable online Bachelor’s in Marketing programs available, and it is often ranked number one in this category.
The courses are delivered over 8-week terms, which, ultimately, gets students out of the classroom and into the real world of business marketing as quickly as possible. Students and advisors work together to tailor the coursework to their individual needs, while also engaging in fundamental areas of the discipline, such as finance and accounting, business ethics, operational theory, and organizational behavior.
Coursework Sample:
- Sales Management
- Consumer Behavior
- Marketing Management
Campus Location: Odessa, TX
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
LEARN MORE ABOUT THE UNIVERSITY OF TEXAS OF THE PERMIAN BASIN’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
Frequently Asked Questions
What can I expect to learn in an online Marketing degree program?
Earning a degree in marketing can be exciting and a challenge. It combines several aspects of human behavior with the knowledge of products and/or services you are required to sell. You’ll learn a plethora of proficiencies that will assist you in every aspect of marketing.
You can expect classes in market research, how to properly interact with potential customers and consumers, and typical consumer behavior and buying habits. As you would expect, you will need to learn business fundamentals as well. You’ll learn about targeting certain demographics, along with communications and advertising practices.
Additionally, through an online Bachelor of Marketing degree program, coursework will include:
- Business Statistics,
- Marketing & Advertising Promotions,
- Psychology,
- Research & Analysis,
- Internet Marketing & Social Media,
- Trend Predictions, to name a few.
What concentrations in a Marketing degree should I consider?
So exciting… There are many specializations to think about! You may choose to concentrate on a particular branch of marketing, such as content marketing, digital media marketing, direct marketing, database marketing, or perhaps research marketing. All concentrations are critical components in the field of marketing.
How much can I earn with an online Bachelor in Marketing degree?
Undoubtedly, if you are going to invest your time, energy, and money into a bachelor’s degree program within any field, you will want to know if your return on investment numbers add up. According to the BLS, as of May 2021, marketing, advertising, and promotions managers earned $121,170 annually, with the highest 10% earning upwards of $208,000 per year.
Is there a “market” for Marketers? What is the job growth rate for the field of Marketing?
Although the field is not growing by leaps and bounds, the BLS states an estimated 10% job growth between 2020 and 2030, which is faster than the average for all occupations; therefore, a projected 33,700 additional positions will become available over the next decade.
Market Research Analyst jobs are projected to grow by 19% between 2021 and 2031; however, the salary for this position as of May 2021 was considerably less at $63,920 – $128,320 annually.
Who hires Marketing personnel?
Who couldn’t use a little help marketing their goods or services, right? All types of industries need marketing professionals. As improving the bottom line is the primary goal, retailers and organizations offering all kinds of benefits often have marketers on staff to promote their wares.
In addition to working for specific companies that have products to promote, many advertising agencies and consulting firms hire marketing professionals with an online marketing degree, at the very least.
What are the differences between Marketing and Advertising?
Easily put, the topic of marketing is an “umbrella” term, which is comprised of advertising and other branches of marketing. Understanding marketing conditions, such as what the buyer needs or building a brand are a primary responsibility of a marketer. Often, creating specific goods to sell to a targeted audience is very important as well to the marketing professional.
So, what does the advertiser do? Advertising executives work for companies that have a particular good or service to sell. They are tasked with bringing products to the consumer’s attention, convincing them to buy, and offering sales promotions.
What personality is best for a career in Marketing?
The ideal personality for a career in marketing is one that is creative, driven, detail-oriented, organized, outgoing, and has strong communication and interpersonal skills. Someone who can think conceptually, pay attention to the details, and thrive in a fast-paced environment would also do well in this career field.
“Marketing is really just about sharing your passion.” – Michael Hyatt
For Additional Information:
- THE 10 BEST ONLINE SCHOOLS FOR BACHELOR’S IN INTERNET MARKETING
- THE 10 BEST ONLINE SCHOOLS FOR BACHELOR’S IN ECONOMICS
- THE 20 BEST ONLINE SCHOOLS FOR BACHELOR’S IN BUSINESS ADMINISTRATION